I wrote an article called “Benefits of tech for home sellers” which talks about using tech like VR, drones, 3D floor plans, and video to sell a home. What I didn’t mention is how it is beginning to disrupt the real estate agent.
The CEO of the National Association of Realtors, Bob Goldberg, in his first live interview said “We don’t get the luxury of sitting back anymore because we will become irrelevant.” Let me take a minute to prove Mr. Goldberg’s point.
I believe most home sellers are more technologically advanced than the majority of real estate agents. For example, 70 percent of home sellers want to have a virtual tour available to home buyers but only 9 percent of Realtors even offering the service. When 33 percent of properties for sale in 11 major cities receive site-unseen offers, this is not a trend, it is a disruptive change.
What about drones? The vast majority, and I do mean the VAST majority of Realtors, according to the National Association of Realtors 2017 member profile “don’t” use drones. Realtor.com discouraged homeowners and Realtors from using drones to give buyers a better view of the neighborhood because of the old confusing unknown regulatory uses of flying drone. Here’s my
quick thought – if Realtors are unsure of drone rules and regulations, consider getting out of the DIY money box and hire a professional to help handle the much wanted service. Drone videos are here to stay and 85% of sellers/buyers believe video is an important process in dealing with real estate, but again only 15 percent of Realtors are using video.
Floor plans have always been an important part of real estate. The biggest problem is you really needed the actual set of architectural blues prints to provide accurate information. Again, that’s yesterday news. The virtual reality technologies, such as Matterport, used to create immersive visuals almost always provides an accurate digital floor plan that is typically 99 percent accurate. These floor plans include room sizes as well as the property total square footage with accuracy. The number 1 and 2 questions buyers always ask are “what’s the square footage of the home and what the room sizes are”. Still, real estate agents are not grasping what sellers want and what buyers need to make educated decisions.
My apologies for throwing around percentages, it is tough not to do. But when there are such discrepancies in what home sellers want and what real estate agents are offering, there is really no other way to drive the point home. If this trend doesn’t change, and soon, Bob Goldberg semi-prediction will come to fruition and the Realtors will become irrelevant.
Websites like 247OpenHouse.US are beginning to come into the mainstream and placing the technology home sellers want front and center to potential buyers. The days of still pictures and useless information overload are already in the next generation’s rear-view mirror. It will be interesting to see how real estate agents deal with not offering the services sellers are now expecting and buyers want. Will the agent be disrupted in the coming future? Whether real estate agents like or not, I think the disruption has already begun.
I teach my clients how we can use of all the amazing technologies; they truly do help home sellers expose their property for sale in the most convenient and safest way possible. Learn more about my selling process now.